Establishments providing operating advice and assistance to businesses and other organisations on marketing strategy, sales-force management, market-research interpretation, customer-experience design, and related promotional planning. Commonly used by federal civilian agencies for outreach, recruitment marketing, public-awareness campaigns, and behaviour-change communications.
What this NAICS code covers
NAICS 541613 is the North American Industry Classification System code that federal contracting officers assign to marketing consulting services work. The code determines your small-business size standard for any solicitation issued under it, which in turn determines whether you can compete as a small business or pursue any of the socioeconomic set-aside programs.
Federal agencies that buy under NAICS 541613
The most active federal buyers in this NAICS:
- Department of Defense (recruitment)
- Department of Health and Human Services
- Department of Veterans Affairs
- Centers for Disease Control and Prevention
- US Census Bureau
Typical contract value
Awards under NAICS 541613 commonly fall in the range $100K – $20M per award, though the distribution is wide — micro-purchases at one end, multi-year IDIQs with $100M+ ceilings at the other. The bulk of activity for small businesses sits in the $250K to $5M range.
Set-aside eligibility
Solicitations under NAICS 541613 are commonly set aside under these programs:
- Small Business
- 8(a)
- HUBZone
- SDVOSB
- WOSB
- EDWOSB
Eligibility for the program is separate from eligibility for any specific award — you still need to be small under this NAICS’s size standard and meet the program-specific certification (8(a), HUBZone, etc.). The SBA publishes current size standards by NAICS at sba.gov.
Related NAICS codes
How to find NAICS 541613 opportunities
SAM.gov publishes every federal solicitation with one or more NAICS codes assigned. Filter by 541613 for an exact match, or use a search tool with NAICS-aware filtering. WinAContract’s search lets you save NAICS-filtered queries and get email alerts for new postings. State portals use NAICS less consistently — most accept it as a search filter but coverage varies by state. See federal contract search and SAM.gov alternative.