UKFree tool
Bid / no-bid scorecard
Score an opportunity across six weighted criteria to decide whether it’s worth pursuing — before you commit time and money to the proposal.
Customer relationship / incumbencyweight 20%
Do we know the buyer? Are we the incumbent or a known quantity?
Average
Capability & past-performance fitweight 20%
How well does the scope match what we’ve delivered before?
Average
Win probability vs competitionweight 20%
How strong is our position against likely competitors?
Average
Price competitivenessweight 15%
Can we price to win and still make margin?
Average
Resources & capacity to deliverweight 15%
Do we have the people and bandwidth to perform if we win?
Average
Strategic valueweight 10%
Does this open a new agency, vehicle, or past-performance reference?
Average
Weighted score
60 / 100
Bid with caution
Worth pursuing only if you can shore up the weak areas below.
Adjust the weights mentally to fit your business — this is a decision aid, not a guarantee.