What is the average federal contract value for NAICS 541910?

Across 202 awarded federal contracts in NAICS 541910 (Marketing Research and Public Opinion Polling), the median award is $1,593,968, with most awards between $501,522 and $4,478,761. Source: SAM.gov award data.

What is the SBA small-business size standard for NAICS 541910?

The SBA size standard for NAICS 541910 is $22.5M avg. annual receipts.

Professional Services · NAICS 541910

Marketing Research and Public Opinion Polling

Federal contract pricing, the top winners, buying agencies, and live opportunities for NAICS 541910.

$1,593,968

median award value · most between $501,522 and $4,478,761

Total awarded

$831,827,515

Awards

202

Winners

Open now

SBA size standard

$22.5M avg. annual receipts

Live opportunities →Full pricing benchmark Market explorer Who wins here Am I small?

Top winners (by $)

TELAFORCE LLC$123,336,166

WESTAT, INC.$66,938,213

THE DISTRICT COMMUNICATIONS G…$63,690,950

NATIONAL OPINION RESEARCH CEN…$45,808,339

IGNITED LLC$42,552,846

RESEARCH TRIANGLE INSTITUTE$41,765,133

Top buying agencies (by $)

Department of Health and Huma…$286,940,673

Department of Labor$149,220,366

Department of Veterans Affairs$102,187,549

Department of Homeland Securi…$77,356,831

Department of Commerce$56,087,285

Department of Transportation$38,712,948

Awards by year ($)

2009$13,512,387

2014$10,477,522

2015$11,292,083

2016$741,296

2017$1,279,659

2018$14,491,477

2019$131,755,138

2020$36,883,614

2021$75,186,750

2022$81,469,202

2023$126,028,638

2024$167,855,346

2025$95,963,275

2026$64,891,129

Recent awards

R408--Veterans Outcome Assessment Program (VOAP) ServicesVISTRA COMMUNICATIONS, LLC · Jul 27, 2026$6,595,450 R408--Veterans Outcome Assessment Program (VOAP) ServicesVISTRA COMMUNICATIONS, LLC · Jul 27, 2026$6,595,450 DASH YRBS 2027 and 2029RESEARCH TRIANGLE INSTITUTE · Jun 04, 2026$6,488,304 Multiple Award ScheduleALAN S. NEWMAN ASSOCIATES, INC. · Aug 28, 2025$1,000,000 Multiple Award ScheduleFulcrum Sales & Marketing, LLC · Jul 07, 2025$500,000

Pricing reflects 202 SAM.gov award notices for NAICS 541910. New to NAICS? See the full code dictionary or NAICS codes explained.