What is the average federal contract value for NAICS 541910?

Across 281 awarded federal contracts in NAICS 541910 (Marketing Research and Public Opinion Polling), the median award is $1,946,875, with most awards between $576,449 and $4,750,682. Source: SAM.gov award data.

What is the SBA small-business size standard for NAICS 541910?

The SBA size standard for NAICS 541910 is $22.5M avg. annual receipts.

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Professional Services · NAICS 541910

Marketing Research and Public Opinion Polling

Federal contract pricing, the top winners, buying agencies, and live opportunities for NAICS 541910.

$1,946,875

median award value · most between $576,449 and $4,750,682

Total awarded

$1,239,631,439

Awards

281

Winners

93

Open now

1

SBA size standard

$22.5M avg. annual receipts

Live opportunities →Full pricing benchmark Market explorer Who wins here Am I small?

Top winners (by $)

NATIONAL OPINION RESEARCH CEN…$243,077,529

TELAFORCE LLC$123,717,979

RESEARCH TRIANGLE INSTITUTE$72,994,081

WESTAT, INC.$69,620,576

THE DISTRICT COMMUNICATIONS G…$66,771,532

Recent awards

Multiple Award ScheduleLUCINTEL LLC · Oct 15, 2026$500,000 Digital Agriculture Data Purchase and Specialty Crops SurveyKYNETEC USA INC. · Sep 30, 2026$385,000 USMC Tenant Satisfaction Survey (TSS) Support ServicesROBERT D. NIEHAUS, INC. · Sep 28, 2026$1,678,183 AI Enabled Technology Transfer ToolsFIRSTIGNITE LTD · Sep 22, 2026$81,000 Subscription to Industry StudiesIBISWORLD, INC. · Sep 16, 2026$99,998

Pricing reflects 281 SAM.gov award notices for NAICS 541910. New to NAICS? See the full code dictionary or NAICS codes explained.

IGNITED LLC$54,982,109

Top buying agencies (by $)

Department of Health and Huma…$571,646,931

Department of Labor$171,220,229

Department of Veterans Affairs$107,350,495

Department of Homeland Securi…$96,142,636

Department of Commerce$67,935,737

Department of Transportation$50,897,224

Awards by year ($)

2009$13,512,387

2013$1,265,151

2014$84,301,802

2015$11,292,083

2016$26,156,455

2017$40,216,253

2018$48,172,200

2019$157,341,919

2020$43,960,950

2021$91,410,405

2022$98,565,087

2023$235,340,608

2024$186,313,991

2025$99,977,173

2026$101,804,975